HYBE's new label, ABD, is set to debut a seven-member girl group, TUIDE, this year. The group's name, pronounced like 'Tyoo-ih', is inspired by the phrase 'Tune the Tide', reflecting their ambition to experience the world's various tides and transform them into new forms of joy through music. This is a bold move for HYBE, as the label specializes in girl groups and has a playful approach to music, aiming to create ripples across the global music scene.
The group's members are SEOHEE, SEOYEON, ELENA, JIA, SAKI, SEAH, and YI HANI. They will showcase a unique blend of 'Soultronic' music, combining the emotional melodies of soul music with the sophisticated textures of electronic music, resulting in smooth and soft harmonies. This signature sound is a key part of their creative philosophy, which emphasizes imagination and individuality.
TUIDE's debut is highly anticipated, with an exclusive pre-debut experience, 'TUIDE Exclusive Preview [Playground]', set to take place on August 1-2 in Seoul. The event will offer an immersive experience, featuring zones for fans to engage with, commemorative gifts, and TUIDE's first-ever public performance. This interactive introduction aims to showcase the group's harmonious energy and individual colors.
The label's creative mastermind, Sung Soo Han, has worked with renowned artists like SEVENTEEN, TWS, IZ*ONE, and After School, ensuring a high level of creative production for TUIDE. Jiwon No, the President of ABD, oversees the label's management and strategic direction, further emphasizing the label's commitment to its artistic vision.
In my opinion, TUIDE's debut is a significant moment for K-pop and HYBE. The group's unique sound and creative approach, combined with the label's expertise in girl groups, could potentially create a new wave in the industry. The exclusive pre-debut experience is a clever strategy to build excitement and engage fans, and it will be fascinating to see how TUIDE's music and performances evolve as they debut later this year.
